Dinky Toys is an up market British toy brand generally intended for boys because it consists exclusively of miniature vehicles and their accessories. 

Dinky Toys is celebrating its 80th anniversary this year and this brand has never really renewed its branding image over the years. I believe that for this special anniversary Dinky Toys deserved a re-branding. 

To create Dinky Toys’ new identity I kept in mind that it is a toy brand originally marketed to children, but now finds its success among collectors.